Undertaking a new logo design is a big responsibility. iSecure is a legacy company who have built up a fantastic reputation with its clients. Wanting to modernise and bring new life into their company, they tasked Parkers to revamp their dated logo.
At Parkers, we worked closely with iSecure to identify the needs and wants for the new branding.
iSecure wanted the new logo design to be spotted from far away and be instantly recognisable. In addition, the logo needed to be versatile as it was to be used on multiple platforms. Clothing, signage, alarm systems (their products) and advertising campaigns, among other instances.
Together we came up with the simple yet striking new logo. iSecure then rolled out across all of their platforms and received a positive reaction from existing and new customers.
Our statement to accompany the new logo design launch:
iSecure creates an easy to use, highly functional, secure system for your home and business. The logo represents a strong and secure, modern identify for a company that has to be ahead of the game. The i is the gateway, allowing the client access via the secure entry point we help you create, whilst protecting the client from all other sides, create a safe environment within. The Gotham font represents both form and function: a simple appearance with strong geometric curves and angles, with high clarity and legibility for use on products, business cards, or online. iSecure similarly provides a seamless security solution: advanced technology that’s easy to use.
For more information on iSecure you can find their website here: https://www.isecure-uk.com/
