My Lasting Words Website

by | Aug 1, 2022 | Design, Print, Web

An easy to use service based off of a designed catalogue and responsive website, aimed at Funeral Directors. My Lastings Words offers template based Order of Service. Bereaved families can select a template from a catalogue, and after creating an Order of Service with a celebrant or priest, the Funeral Director can supply My Lasting Words with the text and photographs which are then turned designed, proofed, printed, and delivered.

My Lasting Words catalogue printed by Parkers Design and Print
My Lasting Words website viewed on mobile, designed by Parkers Design and Print

With a number of selling points, we wanted to engage users with straightforward design which gave the text space. As the business provides both a service and a product, My Lasting Words wanted potential users to experience the quality of both by offering a no commitment free trial. With this in mind we could create a user funnel towards that end.

My Lasting Words website viewed on laptop, designed by Parkers Design and Print

Having a responsive website (one that works on Desktop and adapts its design to tablet and mobile), whilst a necessity for most businesses, seemed less necessary with a business to business website and, from research, an older target audience. But after setting up Google Analytics services for the businesses existing website, we found a third of all traffic was from mobile users, and the numbers were growing.

With this in mind we knew that a responsive website was vital to future-proofing the business and communicating with My Lasting Words’ entire audience.

You can see the website here: mylastingwords.co.uk

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