The Electrical Testing Company required a new brand identity. This would then be used across a range of new marketing materials.
Following a detailed discovery session, we put together a selection of logo designs for the client to choose between as a first phase of the new brand identity. After the client had made their preference for a particular design we worked that design up to the version shown above. The client was pleased with the result. The curve of the “e” would inspire the business card design to have a single rounded edge.
The logo and colour palette became part of a strong brand.
We produced letterheads, proposal sheets, to-do pads, vouchers, flyers, and adverts for The Electrical Testing Company. This variety of materials with united branding gave a professional look but also created a sense of brand recognition with clients. By having a variety of printed materials the chances of new and existing clients encountering the materials increases. The brand is easy to recognise and easy to get in touch with for a first or repeat service.
A lot of these materials came from having a discovery session about a brand identity. During these sessions we can discuss the initial requirements that brought the client to us, but also explore other services or products that can tie in and enhance these initial requirements. This could be additional print products to support a message: a flyer or a mailout document. Alternatively this could be a digital solution like an email campaign or a landing page, or even a new website.
We normally charge £400 for a 2 hour strategy session, but an initial discovery session is a free, no obligation service, after which you will also receive a detailed report on everything that was discussed.
For more information, see our Discovery Session contact page:
